Current client: retainer social media
As a content strategist for Welcome.US, my passion for supporting newcomers and refugees in their journey to safety in the United States drives me. With first-hand experience navigating the complexities of the American immigration system, I leverage my expertise to inspire sponsorship and empower those in need.
Approach: Encourage sponsorship of newcomers in America, inform the public on supporting resettled populations and inspire acts of welcome through storytelling.
Situation: Welcome.US' mission is to inspire more Americans to sponsor newcomers and refugees seeking a safe pathway to the United States.
Challenge: Sponsorship can be a daunting responsibility for potential sponsors.
My role: As the content strategist for Welcome.US, I am responsible for developing and executing a comprehensive content strategy across Twitter, Linkedin, Facebook, and Instagram to encourage Americans to sponsor newcomers and refugees seeking a safe pathway to the United States.
My role encompasses many skills, including social media content strategy, analytics and reporting, campaign development, cross-functional collaboration, and a deep understanding of refugee sponsorship programs.
I also leverage my expertise in copywriting, graphic design, video editing, and storytelling to create engaging and impactful content that inspires sponsorship and informs the public on the importance of supporting resettled populations. In addition, with a focus on rapid response, I can effectively respond to breaking news and changing circumstances, ensuring that Welcome.US remains a trusted and reliable source of information for both sponsors and newcomers.
Strategy: Utilize social media channels to motivate Americans to sponsor newcomers, educate the public on supporting resettled populations, and inspire acts of welcome through compelling storytelling.
Insight: Positioning Welcome.US as a reliable source of information and authority on sponsorship and immigration news provides a trusted resource for sponsors and newcomers. Through storytelling, we aim to showcase the positive impact of sponsorship and inspire more Americans to become sponsors.
Skills utilized: Social media content strategy, analytics and reporting, campaign development, cross-functional collaboration, understanding of refugee sponsorship programs, copywriting, graphic design, video editing, rapid response, and storytelling.
Link to published post
My role: conceptualized the idea for the video, copywriting,
and video editing.
Link to published post
My role: content strategy, bilingual copywriting, and
delegation of content creation.
Link to published post
My role: conceptualized the idea for the video, copywriting,
and video editing.
Link to published post
My role: content strategy, copywriting and
delegation of content creation.