Please enjoy a trip down memory lane in the form of the early sounds of TikTok featured in the videos below. Still slaps ⤵️
For the teams TikToks, including the videos below, I was responsible for all aspects of the video production process. I developed the concept for the video, directed talent, shot footage, utalized archival footage, edited the content, and published the final product.
Approach: Launching and managing the TikTok accounts for the New Orleans Saints and Pelicans.
Situation: TikTok was new to the social media scene, and the NFL and NBA teams, New Orleans Saints and Pelicans, sought to engage with fans through TikTok. By creating the Saints TikTok account, I launched one of the first NFL TikTok accounts.
Business Challenge: To effectively engage with fans and create content that genuinely aligns with the video style of the TikTok platform, the New Orleans Saints and Pelicans needed to develop and manage successful TikTok accounts. Another challenge included the inability to show gameplay according to league rules.
My role: As the lead on the New Orleans Saints and Pelicans TikTok accounts, I utilized my expertise in TikTok content creation, social media management, audience engagement, and video production to bring the teams to life on the platform. After pitching the importance of joining TikTok, I created a strategy and executed the vision for the Saints and Pelicans TikToks. I dug deep into researching the platform and then leveraged my video editing and storytelling skills. My work included directing players and talent to create high-quality video content. I worked closely with the team's players to create content that aligned with the unique style of TikTok. I was responsible for directing the players and shooting the content. My focus was on building a strong and engaged community of fans, and I successfully leveraged influencer partnerships and marketing strategies to achieve this goal.
Insight: The launch and management of the Saints and Pelicans TikTok accounts was extremely successful. The Saints rank 5th in the NFL league with 657k followers, and the Pelicans' top video has reached over 7.6 million views, with 471.1K followers. My expertise in TikTok content creation, marketing strategy, and directing of talent resulted in a thriving community of engaged fans and a successful presence on the platform.
Skills utilized: Trend forecasting, digital strategy, directing talent, TikTok content creation, social media management, audience engagement, video production, influencer partnerships, and music licensing.
My journey to working for the NFL and NBA ⤵️