Situation: The 2020 election season in New Orleans saw unprecedentedly long lines at polling stations, causing voter suppression among citizens unable to stand in line for hours.
Challenge: With heightened political tensions across the nation, the Saints and Pelicans faced the challenge of supporting the community without alienating any of their audiences.
My role: As the social media lead for the New Orleans Saints and Pelicans and a member of the diversity and inclusion council, I played a crucial role in enhancing the positive sentiment toward the team's contributions to the community during the 2020 election season. I utilized my skills in digital strategy, local election research, news presentation, on-air hosting, behavioral change research, script writing, and video production to develop and execute a campaign to increase voter turnout and empower voters. In the face of heightened political tensions across the nation, I worked to support the community without alienating any audience. My role involved leveraging social media to educate fans on the team's voting initiatives and encouraging them to exercise their right to vote. By doing so, I helped the Saints and Pelicans positively impact the community and strengthen their relationship with their fans.
Strategy: By leveraging social media, the Saints and Pelicans educated their fans on the team's additional voting opportunities, encouraging them to exercise their right to vote.
Skills utilized: Digital strategy, local election research, news presentation, on-air hosting, behavioral change research, script writing, video production.
